How to have a successful branding photoshoot - 8 top tips to help you get the most out of your session
Photography plays a huge role in brand identity. Photographs are a powerful, creative and important part of Your Brand. They entice your audience by telling them the visual stories, they capture attention and elevate your brand. Here are my top tips for having a successful branding photoshoot and how to get the most out of your session. We will be looking at:
- Shoot list
- Multi purpose
- How and where.
Think about the environment and surroundings you’d like to be photographed in to represent your brand - it could be your work space, your home, a hotel, cafe or maybe a shop(I have even been known to do a few images in the ladies! Well there was an amazing sofa and the wall tiles were gorgeous!) Chat through your ideas with your photographer.
What will instantly grab your ideal clients attention? Does it reflect what you do, in some way?
Have a clear vision and share with your photographer to make sure you are both on the same page. Create a Pinterest Board with the images that inspire you in terms of style, colours, surroundings, overall feel and vibe. Make sure when you're speaking to potential photographers that they are excited by your vision and can give you ideas to bring it to life.
3) CONNECT WITH THE CAMERA
You need lots of shots of you looking right into your clients’ hearts smiling, inviting them to work with you. Make sure you’ve got at least 3-4 shots looking into the camera to help you connect with your audience.
4) SHOOT LIST
Make a list of all the pages on your website and how many photos you want and whether they would be better landscape or portrait.
At the very least, you’ll need images for banners on your: sales pages, home page, about page and contact page.
You’ll also need images to use for your blog, newsletters and social media posts.
Make sure you’ve got lots of landscape images! Get some landscape shots with light or plain backgrounds, with some free space on the left or right of you, perfect for you to tag-lines and titles etc so that nothing interferes with the text. Canva is your friend here!
6) GET EVERYONE INVOLVED
If you have a web designer, try to speak to them to discuss what kind of photos you’ll need for your specific website. Make sure you then share this information with your photographer. With SquareSpace, for instance, you'll need a lot of horizontal images for the banners on each page.
7) THINK MARKETING
Use the colours that will also look great from a marketing perspective, i.e. use the colours that will match well against Facebook colours of white and blue to use the images for your Facebook Ads. Add splashes of your brand colours in the props you use if you do not suit wearing your brand colours.
I found having a consultation with a style consultant really useful, together we picked the right colours to suit me.
Let your photographer know where specifically you’ll be using your photos (FB Covers, FB Ads, Website, etc.) so that they can figure out the best px/resolution. This should be a given (them giving you the best quality) but it's not always!
Hopefully this should help you to not only to bring your brand to life but to love and want to use the images when you get them back!
I hope you found these tips useful, I am always happy to chat over a cup of coffee about how a branding photoshoot may help your business, drop me a message for a non obligation chat.
PS. Elevate Your Brand, capture your clients attention. Book your branding photoshoot today :)